NAIROBI, Kenya, Nov 13 – Tourism Cabinet Secretary, Najib Balala, is set to climb Mount Kenya in a bid to raise awareness of Kenya’s adventure tourism offering while profiling Mount Kenya as a favourable tourist destination.
This forms part of the Kenya Government’s commitment to continue positioning Kenya as a prime tourism destination in the world for both adventure and leisure.
In addition to promoting adventure tourism and publicizing the Mount Kenya circuit as a favourable destination, CS Balala and the 7 Summits Africa team of mountaineers will use the occasion to promote and develop hiking and mountaineering of the mountain alongside surrounding attractions as a new product to a robust mainstream international outdoor and adventure market.
At 5,199 metres, Mt. Kenya is both Kenya’s highest and Africa’s second highest mountain. Mt. Kenya is a national icon; a national treasure; the nation’s namesake. Mt. Kenya National Park is also a UNESCO Natural World Heritage site and a wildlife stronghold.
Speaking ahead of the start of the 6-day expedition, the Cabinet Secretary for Tourism, Hon. NajibBalala said Kenya has got all the features of a destination that is ideal for tourists seeking for outdoor adventure.
“Kenya’s steep ascent from the Indian Ocean to Mt. Kenya and descent to the Great Rift Valley and Lake Victoria creates an experience that is second to none. Mt. Kenya is one of the most iconic assets we want to promote among the country’s wide variety of breathtaking landscapes that lie across the Great Rift Valley. Kenya remains the home of Safari: the undisputed Queen of the Wilderness,” CS Balala said.
The Mt. Kenya expedition will showcase the added wildlife experience enjoyed whilst climbing Mt. Kenya.
All aspects of the expedition, including the attractions, will be broadcast live on Facebook and YouTube, generating incredible and first of its kind content that will be shared with a global audience.
Kenya Tourism Board Chief Executive Officer, Dr. Betty Radier thanked 7 Summits Africa Expedition Team for choosing Mt. Kenya as part of its continental expedition and urged Kenya to cheer on the Tourism CS as he climbs the mountain.
“As a country, we are humbled to be part of the 7 Summit Africa circuit, and take pride that our very own – Mt. Kenya, the 2nd tallest mountain in Africa, features in the adventurous climbs. The timing of 7 Summits Africa expedition could not have come at a better time. It presents a great opportunity to showcase in real time what we as a country, and ultimately as a continent have to offer, and I can reassure the diversity of Kenya’s tourism products is immense.”
Kenya’s tourism industry has experienced continued growth in tourist arrivals this year.
During the first nine months of the year, international tourist arrivals by air and sea grew by 10 percent to close at 723,174 as at the end of September compared to 657,438 recorded during a similar period in 2016.
In terms of the purpose of travel, the holiday is the major reason for travel into Kenya, taking a share of 65 percent of the total arrivals.