With the advancement in the technological sector, businesses seem as well to adjust to the social media platform that has emerged to be a pooling platform in the corporate world today. Facebook and Twitter are the most widely used scope and this has forced a number of industries to be acquainted with them hence acquiring accounts to keep an iceesant communication to and fro their customers while keeping a strong pull of their target audience. In fact, last Friday The ServiceMag, a service oriented publication, launched a live Twitter chat where Bank of Kigali CEO interacted with and answered client questions.
Today, the Rwanda Stock Exchange (RSE) is unveiling a similar weekly Twitter chat “interaction with prospective investors and the general public about capital market operations”.
“With the growing Internet usage in Rwanda, we believe it’s the right time to start engaging with Rwandans on social media to enable them learn how to save, make and raise money through the stock market,” Celestin Rwabukumba, the RSE chief executive officer, said while announcing the initiative yesterday.
The government is using different awareness drives to encourage Rwandans to save and invest through the stock market. This initiative could, therefore, help the RSE to reach out to more potential retail investors.
He was optimistic that engaging with people directly via Twitter on a weekly basis will help change people’s mind-set toward saving and investing through the stock market. The Twitter session will be held every Thursdays from 4pm to 5pm.