The telco has increased its customer base to more than 30 million, beating its rivals
Safaricom (NSE: SCOM) has unveiled its 30th million customer as it moves to cement its position as the leading telecommunication company in Kenya.
The telco which unveiled the customer on Monday announced it will fulfill his ambition to join a leading technical institution in the country.
Denis Muthii, aged 19 from Kimunye in Kirinyaga County, will see Safaricom fund his tuition and upkeep for a technical course in Mechanical Engineering.
Denis says he bought a Safaricom line in Kerugoya town, shortly after completing his Kenya Certificate of Secondary Education to always be in touch with his family. He says he chose Safaricom for the weekly offers.
“We are deeply humbled and honoured that Denis and more than 30 million customers have chosen Safaricom as their preferred service provider. The trust that our customers have put in us is a vindication of our strategy of always placing our customer first and of providing them with relevant and affordably priced products. As a show of appreciation, we are glad to walk with Denis in his ambition to bring to life his passion to be a professional mechanical engineer,” said Sylvia Mulinge, Chief Customer Officer – Safaricom.
He has been working as a carpenter for the last two months before transitioning to a mechanic a week ago, joining his brother’s garage in Embu town.
The telco has written a Sh300,000 (US$2,970) cheque for his studies. In addition to the tuition funding, Denis will also receive a mechanic toolkit, a year’s worth of all in one bundles at Ksh10,000 (US$99.02) per month, Ksh 10,000 worth of airtime per month for a year, and a Samsung Note 9 among other goodies.
“I chose to purchase a Safaricom line because I felt their weekly bundles aligned closely with my needs. In addition, their Okoa Jahazi service has been timely when I am short of credit, and I find their Customer Care Agents accessible and polite. I thank them for this recognition and for supporting me in my ambition to be a mechanical engineer,” said Denis.
He joins more than 3,000 youth who are set to benefit from a separate Ksh132 million (US$1.3 million) Technical, Industrial, Vocational and Entrepreneurship Training (TIVET) programme by the Safaricom Foundation.
Announced in February 2019, the program will focus on entry-level training for four key areas within the construction industry specifically welding, plumbing and electrical engineering. The funds will be used for student’s fees, teacher training, setting up smart classrooms and construction of state of the art workshops.
The 30 million milestones now puts Safaricom way ahead of its bitter rival Airtel and other service providers in the country.
Safaricom controlled 64.2 per cent of the total 46.6 million subscriptions in the country as of June last year according to the Communication Authority of Kenya data. This translates to about 29.9 million subscribers.
Airtel had 9.7 million subscribers in the quarter ended June 2018 with a 21.4 per cent market share. Telkom on the other hand had 4.9 million subscribers.
Safaricom is said to have added over 60,000 subscribers since December last year, a growth pegged on the company’s continued innovation and business strategies.
In February, Airtel and Telkom announced a merger plan as they seek to unsettle Safaricom. The merger which is still in progress will give the two telcos a combined market share of about 31.3 per cent, falling behind Safaricom by more than a half.
Safaricom provides voice, data, financial services and enterprise solutions for a range of customers, small businesses and government, using a variety of platforms.
Listed on the Nairobi Securities Exchange (NSE) and with annual revenues in excess of Ksh200 billion (US$1.9 billion), Safaricom has invested about Ksh38 billion (US$376.3million) in infrastructure this year.
The telco pioneered commercial mobile money transfer globally through M-Pesa, the most successful service of its kind anywhere in the world. Launched in March 2007, M-Pesa now has over 21 million active customers and over 162,800 M-Pesa agent outlets countrywide.