The all-new 2019 Hyundai Sante Fe made its debut in the Ghanaian market, following a similitude signature in the United States last year at the New York International Autoshow.
The Hyundai Motors & Investments Ghana Limited unveiled the latest edition of the Sport Utility Vehicle (SUV) in Accra.
The 2.4-litre petrol engine vehicle is poised to battle for the consumers’ taste with Toyota Prado, Mitsubishi Pajero and other popular brands like the Land Cruisers.
The vehicle represents high-end features for safety, comfort, style, and uniqueness to give its driver the ultimate experience, which should give it a cutting edge in the market.
Head of Sales and Marketing at Hyundai Motors Ghana, Ganesh Y. Phadale noted the establishment of other brands in the country and stated that “It is a good thing to have other automobile brands in Ghana. It increases competition and gives consumers variety and quality. We will continue to provide our clients with the best.”
“ It’s become the icon for the Hyundai Motor brand in Europe for almost two decades. Hyundai has sold 1.6 million units of Santa Fe since 2000 and we wish to expand on that success with the All-new Santa Fe which looks more like an SUV and it is chocked full of safety and power train enhancements,” he added.
French carmaker Renault is set to establish an assembly plant in Ghana, joining a long list of carmakers interested in Africa.
The company identified the market as a potential investment hub to expand its business in Africa, following similar experience in South Africa where it has cemented its brand.
Nigeria, Kenya and Algeria are other countries the German has established its branches in Africa.
The manufacturing industry in Africa is gaining traction as more automakers seek to establish their influence in the continent.
German manufacturer Volkswagen entered Rwanda market and had rolled out their Made-in-Rwanda model and have targeted the Ethiopian market.