Kenya’s low cost airline Jambojet has announced a joint campaign with Safaricom that will see customers of the budget airline who pay their airfare using the Lipa Na M-pesa service rewarded with discount vouchers and redeemable points.
Dubbed Buy and Fly with Lipa Na M-Pesa and Jambojet, the three weeks campaign is aimed at increasing bookings on the local airline by encouraging customers to book their tickets ahead of the upcoming holiday season.
More than 2,000 customers will be rewarded with KSh500 air ticket vouchers or 10 minutes of talk time in this promotion.
The airline, which recently clocked over 2,000,000 passengers since inception, will be relying on the popular M-Pesa service to drive business, especially to the holiday’s destinations of Mombasa, Diani and Malindi.
Commenting on the partnership, Jambojet CEO Willem Hondius said: “This is part of our strategy to promote air travel in the country. Without a doubt, technology remains key in our service delivery and thus working with an innovative partner like Safaricom opens up more opportunities for the business.”
“This partnership provides a platform that will allow us to enhance the world class service delivery to our customer. We are proud to have the support of Safaricom. By working together, we can provide end to end solutions to our customers,” he added.
Currently, Jambojet operates 73 flights per week to on its domestic routes from Nairobi to Mombasa, Eldoret, Kisumu, Malindi and Ukunda (Diani).
It set a regional record earlier on this year by handling over two million customers in less than three years of operation. This number has continued to grow as more Kenyans and foreigners appreciate the benefits of low cost flying.
“The speed and simplicity of Jambojet’s product offering perfectly matches that of Lipa Na M-Pesa, which is transforming the way payments are made across a number of industries. We are glad to partner with Jambojet to recognize and reward our customers through this promotion,” Safaricom CEO Bob Collymore said.
Last year Jambojet signed a codeshare agreement with Kenya Airways for its flights to Malindi, Ukunda (Diani) and Eldoret.
Under the agreement, Kenya Airways is able to sell the Jambojet network to passengers coming from all their destinations across the world.
The zero frills airline, which recently acquired a brand new Bombardier Dash 8 Q400 next generation aircraft to complement its existing fleet, has also indicated that they will soon be launching regional routes.
By Martin Mwita