NAIROBI, KENYA, APR 13 — KenolKobil was the biggest oil dealer in Kenya by overall market share in the year 2017, latest industry data show, a year that recorded a three per cent growth in petroleum products consumption.
The Petroleum Institute of East Africa (PIEA) quarter one 2018 industry report shows kenolKobil controlled 15.8 per cent of the country’s petroleum market(including exports), amid stiff competition from rival oil marketers.
Vivo Energy was second with 13.9 per cent while Total took a 12.9 per cent market share of the total 6.4 million cubic metre of petroleum products traded.
Gulf energy had a 7.0 per cent share, Libya Oil 5.1% while Petro took 4.6 per cent of the market share.
Others are the National Oil Corporation of Kenya (Nock) which had a 3.4 per cent share, Gapco (3.1%) Hass(3.0%) while Bakri secured a 2.8 per cent of the overall market share.
However in the local market, Vivo Energy controlled petroleum sales taking up 17.6 per cent. KenolKobil was second with a 16.5 per cent share while Total took 15.9 per cent of the Kenya petroleum sales market share.
Total led in dealing with Liquefied Petroleum Gas (LPG) controlling 19.1 of the market followed by KenolKobil (16.4 per cent) while Libya Oil took 14.6 per cent of the market share. Vivo energy secured a 13.9 per cent share of the country’s gas market.
In the Lubricant market, Total secured the biggest share of 38.6 per cent with Vivo Energy coming in close with a 36.1 per cent. Libya Oil took 11.9 per cent while KenolKobil managed 9.3 per cent of the total market share.
In the retail market, Vivo Energy controlled 27.9 per cent followed by Total with 22 per cent while KenolKobil closed the top three with an 11.1 per cent share.
Top three resellers were One petroleum (13%) KenolKobil (8.4%) and Total (7.9%) of the market share.
Retail outlets remained the top industry consumers of petroleum products taking up 41.9 per cent of the market share. Resellers took up a notable 25.3 per cent while the Civil Aviation accounted for 13.5 per cent of product consumption.
Manufacturers and the transport and communication sector took up 6.7 per cent and 2.5 per cent respectively.
Other key consumers were the building and construction sector (1.2%) Agriculture (1.0%) and energy production which consumed 0.9 per cent of the fuel sold in the country.
Speaking during the release of the report, PIEA chairperson Anne-Solange Renouard noted the industry recorded a slower growth in petroleum products consumption of three per cent, compared to seven per cent the previous year.
“This is attributable to the interruptions on economic activity during the longer than usual electioneering period of last year,” Renouard said.
During the year, Petrol consumption had a slight increase of 1.0 per cent compared to same period in 2016 while Diesel had a slight drop of 4.0 per cent compared to same period in 2016.
“ We had an overall growth in local sales at three per cent mainly due to Jet A-1,fuel oils and LPG,” PIEA notes in its report.