Nairobi is hosting the ‘Creative Week’ bringing together best minds in advertising industry in the country organised by the Association of Practitioners in Advertising (APA).
The week long event provides experienced ad creators as well as freshly graduated individuals with skills of developing top notch adverts for Kenyan market and abroad. Among key presenters in the forum include Jason Bruckner of Village Creative who spent 10 yrs as Creative Director at WPP Scangroup working with clients such as Coca Cola & Safaricom.
The Association of Practitioners in Advertising (APA) is mandated to enforce advertising standards through adherence to the code of advertising practice and direct marketing and also advocate for professionalism among its members. It also seeks to recognize the application of creative excellence in the way brands and businesses communicate.
The week will culminate in the awarding of several creatives on their work in the last year. The event award will be held on Friday, wrapping a busy creative week.
APA works with Kenya Audience Research Forum (KARF) which on behalf of the industry is mandated with the responsibility of providing media practitioners in Kenya with regular media audience data which is the gold standard trading currency upon which media is valued and traded.
The creative group is looking at the prospect of tapping into the internet space with the influence of the sphere continuously rising. The country’s advertising industry is thriving, generating twice as much revenue as in Nigeria.
Kenya’s internet advertising market was worth $120 million last year, compared to $65 million in Nigeria and mobile revenue accounted for 94% of the total. Internet is expected to overtake newspapers as the main source of advertising revenue, although it will still rank third behind radio and TV, according to a 2017 survey by PwC. But it is set to double in the five years leading to 2021, with revenues from the industry overall rising by 34 percent.