A top UK travel firm, Kuoni has named Kenya among the top 25 destinations in the world.
The Kuoni Worldwide Trends Report 2018, has listed Kenya as position 19 owing to growing interest by tourists in areas such as Samburu, Tsavo and Amboseli. .
This is an improvement by the country from a previous position of 23, thus surpassing Tanzania, Seychelles, Spain, and Australia in the latest ranking.
“The 2018 report reflects not only where people are going around the world to relax, explore and restore at all stages of life, but how people are being inspired to book. This year we explore more about shopping for holidays in a digital age, when the whole world is online at our fingertips. Yet despite transformational technology, there is a growing thirst for expertise. Conversations are still at the heart of holidays, from planning them to remembering them in the years that follow. Trust has never been more vital when it comes to travel.” Reads the report in part.
According to the study, Kenya’s tourism sector was buoyed by a number of prestigious awards in 2017, including Africa’s leading national park, the Maasai Mara, and leading luxury adventure destination at the World Luxury Hotel Awards, as well as the world’s best safari destination at the World Travel Awards.
“It’s in this area that Kuoni has seen massive interest in Kenya, which rises from 23rd to 19th placed destination.” The report says.
While the Mara remains the most popular, Kuoni is seeing growth in other areas, including Samburu, Tsavo and Amboseli. Popular lodges with Kuoni holidaymakers include Elephant Bedroom Camp on the banks of the Ewaso Nyiro River in Samburu with its intimate, friendly and warm atmosphere, and the luxury Finch Hattons tented camp on the south-western edge of Tsavo West National Park.
Some of the popular attractions for Kenya as a destination include Cheetah Safari and the Big Five Safari.
The country has seen a rosy picture painted of its future especially with the recent reports of a double figure growth in the sector.
Earlier this year, the Kenya Tourism Board, KTB, reported a Sh120 billion ($1.197 billion) in revenue receipts.
The country saw a rise in earnings in 2017 denoting a 20.3% growth in revenue compared to 2016 when the tourism sector earned Sh99.69 billion (994.4 million). The strong growth in tourism receipts was underpinned by a 9.8% growth in total international arrivals into Kenya by air, sea, and cross border in 2017 to 1,474,671 arrivals compared to 1,342,899 arrivals in 2016.