Econet Media has unveiled its satellite bouquet Kwesé TV in Kenya, giving viewers the flexible ‘pay-as-you-watch’ option.
Arguably amongst the best entertainment and sports bouquets currently in the market, Kwesé TV will be banking on its premium programming and innovative flexible payment model to penetrate the competitive Kenyan market.
The “pay as you watch” flexible payment gives subscribers the choice between purchasing three, seven and 30 day passes to its full channel bouquet, for as little as Ksh475.
Kwesé TV is currently available both in urban centres and rural areas throughout the country and includes a free 30 day subscription for new subscribers.
Kenyans will be familiar with Kwesé’s free-to-air sports channel, Kwesé Free Sports which was launched in the country last year.
“Kenyan viewers want a fresh alternative, and can now look forward to exclusive internationally acclaimed and popular channels such as DreamWorks, CNN, DTX, VICELAND and Diddy’s REVOLT as well as first-to-market content and popular televisions shows to cater to every viewing appetite,” the firm said in a statement on Thursday.
Kwesé TV’s programming line-up also includes local free-to-air channels such as KTN KBC and NTV, with additional channels to be made available in due course.
Kwesé boasts of being a multi-platform and multi-screen broadcaster which gives subscribers access to the full spectrum of programming on Kwesé TV across multiple platforms including TV and mobile.
Its 60+ channels of premium entertainment and sports programming can be accessed on the Kwesé’s satellite set-top-box (decoder) available at all Kwesé branded stores (throughout the county) and online via the Kwesé eStore and Jumia.
“Kenya is an important market for us and we are excited to bring our full offering here. Our multi-platform model ensures that we provide entertainment and sports content anytime and anywhere at no extra cost,” said Kennedy Ojung’a, general manager for Kwesé TV Kenya.
“As a business premised on making premium content accessible and convenient, we are introducing innovations which we believe are game changers. Our flexible payment option gives viewers a way to structure their TV viewing to suit their lifestyle. In addition to this our ‘always-on’ Kwese Free bouquet means 24/7 access our free-to-air channels whether you have paid your subscription or not. No other service gives viewers this kind of value for money for world class content.” Ojung’a added.
By Martin Mwita