As Kenya’s telcos are realigning themselves to retain and attract more customers, affordable internet has become the new battleground which is intensifying on a daily basis.
Some are improvising and even trying to woo customers in ways that have not been witnessed before.
With the entrance of Faiba with its highly acclaimed affordable internet, the major players in the industry have been forced to rethink their offerings to appease their spoilt-for-choice customers.
And when Safaricom CEO Bob Collymore said on Monday that they had listened to Kenyans over exorbitant internet data charges, Kenyans could have none of it.
In a tweet, Collymore said there was more to come.
— Bob Collymore (@bobcollymore) September 10, 2018
In what may be a follow up to a promise to deliver a more transparent and user-friendly data experience, Collymore’s tweet, however, attracted the wrath of Kenyans who asked the giant telco to match up what the competitors are offering.
“We have received numerous complaints from our customers that their data is being depleted too fast giving them a bad experience. My commitment to our customers going forward is that we will deliver a user-friendly data experience,” said Collymore.
During the company’s Annual General Meeting at the end of August, Collymore said that Safaricom would in the next few months announce new data packages in line with their customers’ needs.
The various responses on Twitter show that Kenyans are yearning for more freedom and value for their money when it comes to the internet.
Seriously!! 1000 bonga points for 1GB😂😂😂 @SafaricomPLC gives me ONLY 3GB for 1k while @AitelKenya gives me 6GB, 400mins & 2000 SMS for the same amount..saf is ex airtel is bae. pic.twitter.com/C4Y8R4xpdu
— Fridah (@Nashpae) September 10, 2018
On options, Kenyans feel that they have it better where their value for money is seen to work for them.
This is nothing compared to what we are getting from my beloved @AIRTEL_KE
— Kinuthia Maruga (@KinuthiaMaruga) September 10, 2018
Collymore is pushing users to redeem their bonga points to get the data bundles. This could be a move to offload their liability which was reported at Sh4 bn in Safaricom’s 2018 annual report.
Already, Safaricom has in place the ‘Bonga everywhere’ scheme where subscribers are able to utilise their bonga points in appointed retail outlets like supermarkets to purchase goods and services.
@AIRTEL_KE mnadeserve hii slogan ya "The better Option". Lakini hii story yenu leo hapa ni Kama kuenda kwa Jirani kudiscuss venye watanunua mwiko 😂😂😂
— 🇵 🇦 🇹 🇴 🇰🇪 (@Pato_Verified) September 10, 2018
@AIRTEL_KE is bae very affordable and they don't steal my airtime I only use safaricom for mpesa but soon I will move to airtel money
— Musa ngura (@Musangura) September 10, 2018
Thanks Kelvin, the feedback you've given shall be considered for improvement .^TT
— Safaricom Care (@Safaricom_Care) September 10, 2018
And the truth, for the umpteenth time, is that Safaricom is still at the top because no one has offered better options for money transfer.
You're losing the data war and don't say you were not warned.
I wonder whether your team does any research on what competitors are offering.
Airtel is leading for mobile data and Zuku is leading for home & business fibre.
The moment Mpesa gets a sub, you're done!
— mυτιεmυlε (@mutiemule) September 10, 2018
M-Pesa is Safaricom’s cash cow whose upgrades keep offering users convenience. The telco has been improving the money transfer platform even opening it up to third-party developers to create applications that use the platform as the main payment option.
Developers can innovate products that assist in developing financial products and grow their own businesses by linking them to M-Pesa.